PR: TRESemmé introduces the new Split Remedy Range
Mumbai, March 2014: One of the favourite hair care brands of New York’s fashionistas, TRESemmé, has always been driven by a simple truth; every woman deserves to look fabulous as if she has just stepped out of a salon. Recommended by hair stylists all over the world, TRESemmé unveils the secret of split end rescued, salon style hair at home every day with the new TRESemmé Split Remedy Range.
Women often complain of a bad hair day and hide their tresses compromising on style. Split ends, as a matter of fact, may actually be one of the reasons why women experience a bad hair day and hide their tresses. Excessive use of heat styling tools, chemical processing, bleaching and prolonged exposure to sun are known to cause damage and may contribute to split ends. Most women believe a salon haircut is the solution to get rid of split ends. Unfortunately, it makes one compromise on length as well as hairstyles.
TRESemmé understands women’s intrinsic desire for salon gorgeous hair at home and the need to style hair without compromise. Hence, it introduces its specially designed Split Remedy range, for women seeking a solution to split ends and enjoy their beautiful length.
The new range incorporates Amino Vitamin Blend and helps to rescue split ends, resulting in – easier to style, more manageable, shiny and stronger hair.
TRESemmé Split Remedy Shampoo gently cleanses hair of oil and dirt while the TRESemmé Split Remedy Rinse Out Conditioner conditions hair strands leaving your hair look healthy and stay smooth. TRESemmé Split Remedy is a salon quality formulation with Amino-vitamin blend and helps rescue up to 96% of split ends with use of shampoo and conditioner in just three washes for healthy-looking, smooth hair ready to style.
TRESemmé Split Remedy is the new secret to Diana Penty’s scissor free tresses. “My hair undergoes a lot of styling on a regular basis and split ends would rob my hair off its near perfect polished finish. The solution I resorted to until now was a haircut which meant compromising on my length, which is very dear to me. With the TRESemmé Split Remedy range, I have found an appropriate solution. TRESemmé Split Remedy is a quick and easy solution to achieve split ends rescued salon gorgeous look without compromise.”
TRESemmé Global Hairstylist, Marcus Francis, “Each of TRESemmé’ variants is unique and is formulated to work brilliantly for specific hair needs. The new Split Remedy is an amazing product that helps tackle a universal hair problem allowing women to experiment with different styles and lengths with confidence. One doesn’t need to compromise on their style quotient by hiding or cutting hair.”
Speaking at the launch of TRESemmé Split Remedy, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said, “Indian women aspire to attain salon like gorgeous hair. We at TRESemmé understand this intrinsic aspiration and have addressed this need of hair transformation for women at home with salon innovations. TRESemmé Split Remedy is our latest offering that will help women achieve salon like hair without compromise.”
How does it work? The Innovative range contains Silicone, amino-vitamin blend and conditioning ingredients. All these ingredients from the formulation work in synergy to reduce split ends of hair fibre. The Silicone in the formulation has ability to form a lubricating layer on hair fibre. When hair is treated with shampoo and conditioner this layer helps to coat hair fibre to help bring hair fibres and split ends together. This layer also helps to reduce friction between 2 fibres and improve hair alignment
This also includes blend of vitamins- Vit H, Vit B3, Vit C and Vit E along with lysine all known nourishing ingredients. The formula also contains poly electrolyte complex, oppositely charged polymers which are known to aid bringing split ends together.