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PR : Tecni.art FRESH dust a dry shampoo from L’Oréal Professionnel

PR : Tecni.art FRESH dust a dry shampoo from L’Oréal Professionnel

PR : Tecni.art FRESH dust a dry shampoo from L'Oréal Professionnel
PR : Tecni.art FRESH dust a dry shampoo from L’Oréal Professionnel

For the 1st time ever, a dry shampoo from L’Oréal Professionnel

Tecni.art FRESH dust

Refreshes and revives your hair in an instant

| A quick-fix in between washes | Adds light body and volume |

Mumbai, October 2013: We all know that feeling – you miss the alarm the morning of the big meeting, you haven’t finished the presentation, you haven’t decided what to wear and your hair needs a wash. You wish you could go back to sleep and make it all go away!

Help is at hand … this December, L’Oreal Professionnel India launches its first ever Dry Shampoo – FRESH dust.  A revolution in hair care and styling, this light powder spray leaves your hair and scalp feeling and smelling fresh in an instant. Ideal for women and men on the go, FRESH dust Dry shampoo is a quick fix in between washes. Go ahead, give that shampoo a miss – No one will know!

Fresh dust comes with a unique formula that absorbs excess oil from the roots and scalp, giving your hair a healthy bounce, a clean and oil-free feel. The translucent light powder adds body, softens and refreshes hair adding texture to the lengths. The product is quick and easy to use – just spray it on the roots and lightly on the lengths, work it gently by massaging it into your scalp and brush it out effortlessly for refreshed style with a textured feel. You’ll notice, it leaves absolutely no residue or colour.

Fresh Dust will be available exclusively at all L’Oréal Professionnel salons priced at Rs. 950/-

Launch date: December 1, 2013

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