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PR : Estee Lauder DayWear Anti-Oxidant UV Defense SPF 50

PR : Estee Lauder DayWear Anti-Oxidant UV Defense SPF 50

A Powerful UV Protector that Defends Skin to Keep it Looking Younger, Longer

 Estée Lauder’s philosophy “Every Woman Can Be Beautiful” is a dedication to delivering high-performance skincare with the most advanced protection and prevention to address every woman’s needs.  Understanding the importance of high-level SPF protection, Estée Lauder introduces NEW DayWear Advanced Multi-Protection Anti-Oxidant UV Defense SPF 50Defending skin like never before, this comprehensive, powerful UV Base features broad spectrum SPF 50 sunscreen to help skin resist the first signs of aging as well as DayWear’s signature Super Anti-Oxidant Complex for powerful protection against every key type of free radical damage.  The sheer, lightweight formula absorbs easily and invisibly into skin and can be worn eithe alone, over moisturizer or under foundation.  Ideal for all skin types, DayWear Advanced Multi-Protection Anti-Oxidant UV Defense SPF 50 protects skin, lightly hydrates and helps skin regain its youthful radiance.

PROTECTION PERFECTION

DayWear Advanced Multi-Protection Anti-Oxidant UV Defense SPF 50 includes high level protection with SPF 50 protection plus the all-day advanced anti-oxidant benefits of DayWear.

Protection with Broad-Spectrum Sunscreen

This UV Base features SPF 50 to help protect skin from damaging UVA and UVB rays and is the highest SPF in the DayWear collection.

Prevention with Super Anti-Oxidant Complex

This proprietary complex of skin-essential anti-oxidants, which includes Vitamins C & E, Eukarion and EGT, is proven to help defend against all major types of free radicals that can lead to premature aging.  Featuring breakthrough technology that allows anti-oxidants to be recycled for all-day protection, this anti-oxidant combination is so effective that itneutralizes every key type of skin-damaging free radical.

Diminish the First Signs of Aging

This comprehensive formula helps prevent visible signs of aging such as a fine lines, uneven tone, discoloration, dullness and rough texture.  It’s formulated with hydrating ingredients including glycerin and hyaluronic acid to help keep skin lightly hydrated and comfortable while leaving it soft and smooth.  As a result, the appearance of fine, dry lines diminishes and skin regains its healthy glow.

FOR EVERY DAY

Applied as the last step in a skincare regimen, DayWear Advanced Multi-Protection Anti-Oxidant UV Defense SPF 50helps protect skin from sun exposure.  The lightweight texture can be worn alone, over moisturizer or under foundation.  Absorbing easily and invisibly into skin, it provides a smooth base for makeup or foundation and is suitable for all skin types.  Dermatologist and Ophthalmologist tested.  Non-acnegenic.

NEW DayWear Advanced Multi-Protection Anti-Oxidant UV Defense is now available across Estée Lauder stores and counters in India  for a retail price of INR 2,310 (30ml).

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