The New Wella Elements Range Launch Event & Review
Recently, I have started getting a LOT of questions on my hair care regime. While I recently shared a blog post on my latest hair color using the Wella Illumina here, I thought of also sharing details about the launch of my new favorite Shampoo & Conditioner along with a mini review on the same. Read on to know more about it..
So last month, Wella Professionals launched the ‘Elements Range’ in the Indian market and I got an opportunity to attend the launch event with the Bollywood actress Nimrat Kaur & Wella’s innovation expert Dr. Krestin Meyer-Lipp. The most intriguing fact about the new Wella Elements range is that it is sulphate & parabens free with no artificial colorants which really made me inquisitive to try these products and review it for your all.
Since the Wella Elements Range is inspired by nature, the theme at the venue reflected the same. The venue at the event was decorated with beautiful woods & flowers giving it a feel of an enchanted forest. Even the snacks served were inspired by the theme which I think was very thoughtful.
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At the event, we got an opportunity to ask all our hair related queries to the Wella’s Innovation Expert, Dr. Krestin Meyer-Lipp. She also demonstrated the correct ways to use the new launched products & the also explained the technology behind creating the natural range of products with the infusion of natural ingredients. She also cited on how people are trying to getting attracted towards more natural products and less chemicals. The gorgeous actress Nimrat Kaur also divulged some of her best kept hair secrets and explained the importance of more organic range of products.
Now coming to the products, the Wella Elements range consists of Renewing Shampoo, Conditioner & a hair Mask. All the products from this range are 100% free from sulphates, parabens & artificial colorants. The entire range is designed to work towards building the principal component of hair called as Keratin. Keratin, if you may know, is a protein that works towards building blocks of hair thus renewing hair strength & vitality. Hence, this range is said to provide up to ten times more strength against breakage for renewed hair vitality.
The products are also infused with NuTREE complex which is enriched with natural tree extract, a powerful antioxidant which helps reduce free radical damage. FYI, NuTree is sourced from Germany and the natural tree extract has anti-irritant properties to balance and calm the scalp.
Although, the entire range lacks sulphates & parabens, I love that the Wella Elements Renewing Shampoo lathers generously cleaning my hair from scalp till ends. Apart from cleaning, it also makes my hair stronger & softer.
Since my hair is colored and chemically treated, its always in need of more moisture and pampering. Hence, I skipped the Wella Elements Renewing Conditioner and opted for the Renewing Mask instead & I so am glad I picked the later. It has a deliciously thick and creamy texture which goes on like butter onto my tresses. Just a few minutes of this mask from my mid lengths till the ends takes my hair from drag to fab! (No exaggeration)
I have been using the Wella Elements Renewing Shampoo & Mask for over a month now and my hair definitely feels stronger & healthier. The combination of this Shampoo & Mask really keeps my hair soft & shiny. The bonus part, it does all this and more without any sulphates, parabens & colorants. Definitely a keeper!