#MyWellaMyStyle Modern Vintage Collection With Patrick Cameron
Being a blogger, I have met a lot of hair stylist from across the globe but none of them stole my heart like he did! Yes, I am talking about the most renowned long hair expert across the globe, Patrick Cameron. Read on to know more about Wella’s Modern Vintage collection & my interaction with Patrick.
Ever since 1880, Wella Professionals have been relentlessly pursuing their quest to make visionary style and beauty dreams come true. They have constantly strived to ignite the spark of creation and fuel imaginations, delivering innovations and services to enable a hairdresser’s creativity. Superior products, inspiring education and unique salon business-building programs make Wella Professionals a world leader and expert in hair cosmetics and beauty.
Hair styling in India has not yet reached its full potential as the majority of styling is done by stylists in the salon and seldom at home. Wella Professionals are ever keen to bridge this gap in a multitude of ways by providing consumers and stylists with premium quality products, training programs and services. Recently, the brand hosted a Hair Show to showcase step-by-step looks and demonstrations to hairdressers who struggle with styling long hair. These hair shows were arranged for 1800 hair stylists and were held across three major cities in India – Mumbai, Delhi and Bangalore.
To achieve this task of making the art of hair styling more convenient, Wella Professionals brought down Wella Global Ambassador Patrick Cameron, who is an acknowledged long hair expert. He has spent the last 25 years travelling, sharing and presenting his show stopping hair styles all over the world. His most recent appearance was at the renowned Cannes Festival where he worked on a special premier from the movie Trolls starring Justin Timberlake and Anna Kendrick.
Through these grand hair shows, Patrick exposed the hair dressers to the various possibilities in hair styling through live demonstrations. He believes that hair styling is an expression of individuality and thus cannot take a back seat. During this visit to India, Patrick Cameron showcased his Modern Vintage collection with state of the art styling products from the Wella Professionals portfolio. Modern vintage takes its inspiration from the 1960’s because this era has an enduring influence in fashion, in the balance and the proportions of the way hair is dressed .This legacy is seen across the board from international catwalks to red carpets as well as editorial work.
Excited on his visit to India, Patrick said, “I have been associated with Wella Professionals for a long time now and I am extremely happy to showcase the modern vintage collection in India. It’s amazing to see women who beautifully carry long hair as they do in India. It is an absolute pleasure to be in a space where there is so much scope for experimentation. With the enthusiasm of all the stylists present in India and an array of wonderful Wella Professionals products, I see a bright future for India’s hair styling segment”
It was one of the most inspiring and captivating event of the year so far, and paved the way for future breakthroughs in hair styling in the country. As stylists and hair dressers watched this hair magician at work, their passion for hair styling grew and multiplied. With such shows and modern innovations, Wella Professionals is sure to change the way we perceive hair styling and make it less cumbersome and more achievable for everyone.
If you would have seen my recent vlogs, you would know that I was invited for the most awaited hair show of the year which took place in Mumbai last week. Honestly, upon reaching the venue, I thought it would be lie any other hair show wherein models with fancy hairdos would be walking the ramp. But to my surprise, it turned out to be something I hadn’t envisioned.
It was one of the most astonishing hair shows I had ever seen. Patrick Cameron demonstrated 10 hair styles on the stage and I didn’t even realise when he reached to the final one. It was a pleasure watching him create his magic on those beautiful long hairs. His captivating style with a hint of humor stole everyones heart in the stadium and none of us could resist from offering him a standing ovation.
The very next day, Wella very kindly organised a bloggers meet for an opportunity to get our long hair queried answered. Patrick was very kind enough to share his best kept hair care tips & tricks. Apart from that, he also did a good job at guessing our traits and personality based on the way we had styled our hair. His love & passion towards long hair beaming in the entire room. Infact, he is one of the very few hair expert who made me fall in love with my long tressed all over again!